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Proven ability to lead, manage and motivate teams of artists and programmers, in a full-service in-house creative agency producing large-scale projects and global campaigns. Keen creative and logistical insight on creative projects from conception to completion as well as continuing to create, code and design individually. An accomplished senior graphic and interactive designer with over 15 years of experience and a strong background in fine arts with a wide range of technical proficiencies in the industrys leading tools.
Interactive and Print Creative
Marketing and Advertising Campaign Development
Creative Group Management and Art Direction
User Interface Design, Development & Usability
Brand Identity and Corporate Collateral
Web Standards and Practices
Photography and Photo Compositing
Licensed Merchandise and Apparel Design
E-commerce Design
Client Interaction and Project Scoping
Illustration, Photo and Traditional
Software and skills:
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| Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe Flash, Adobe Lightroom,
Macromedia Homesite, Corel Painter, HTML & CSS, Analytics Implementation, Motion Graphics, SEO, Microsoft Silverlight, Microsoft Blend, XAML
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Fender Musical Instruments Corporation
Senior User Interface Designer
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2/2010 - current |
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UI lead responsible for creating innovative and intuitive design solutions for rich software applications and related web-based internet experiences. Collaborate closely with R&D and marketing to conceptualize, design and prototype UI common components and frameworks
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Lead software UI design throughout product lifecycle and translate user experience research findings into design improvements
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Co-develop UI designs with R&D and Marketing that align with market and business objectives
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Research and provide technology recommendations based on current UI and design trends for software development and potential future embedded system interfaces and mobile device applications
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Align application and product development with the companys strategic initiatives and marketing/sales goals
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Handles printing logistics, proofing, quoting and sourcing for Multilanguage international print campaigns
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Fender Musical Instruments Corporation
Manager of Creative Development
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4/2003 - 2/2010 |
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Managed and mentored a diverse creative print department that produces material for over 11 core FMIC brands globally
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Drove creative and technological direction for numerous national and global marketing and advertising campaigns
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Researched, identified and oversaw implementation of system that allowed for migration from manually produced marketing materials into a database driven auto-pagination system that saved over 85% in development hours
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Project managed creative work for in-house and outsourced projects while interfacing with senior leadership and interdepartmental heads to identify and acquire deliverables
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Independently created illustrations, photo-illustrations, logos, multi-page catalogs, packaging design and brochures for Fender guitars and other brands within FMIC
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Handled printing logistics, proofing, quoting and sourcing for Multilanguage international print campaigns
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Developed concept, functional requirements and designed UI for an internally developed project management system that increased project efficiency by 25%
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Secure Medical / Medfico
Senior Web and Graphic Designer
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5/2002 - 3/2003 |
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Developed and maintained e-commerce storefronts for prescription pharmaceutical sales
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Converted static web storefronts to dynamically generated storefronts using HTML, ASP and SQL which led to dramatic revenue increase and market share
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Lead in presentation of creative concepts and strategy with external and internal clients to develop customized web solutions
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Conceptualized and produced brand identity, marketing philosophy, print and digital advertising and product packaging for extremely successful sexual health product line. Managed all aspects of project including: manufacturing logistics, creative direction, market analysis and retail sales
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C9 Innovations
Senior Web and Graphic Designer
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10/2001 - 4/2002 |
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Created an in-house digital photo studio, photographed product images and prepared for use in e-commerce storefronts
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Created print and digital collateral for use across the company, including marketing materials, presentations, and corporate identity
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Developed Macromedia Flash interactive presentations for internal and client projects
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Designed and managed graphics development on all phases of client projects
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Vcommerce Corporation
Manager, Web Development Department
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9/1998 - 10/2001 |
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A founding member of a fledgling e-commerce technology company, building from a team of seven to over 140 and acquiring over 56 million dollars in venture capital for an organization that hosted and provided transactions for thousands of online e-commerce websites
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Lead the design and art direction for UI and consumer experience throughout the company, including e-commerce portals used by web storefront subscribers. Created corporate print and digital collateral, Macromedia Flash based projects and storefront promotional graphics
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Managed team of six web designers and programmers developing custom storefront creation and daily maintenance of internal sites and client e-commerce storefronts
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Led research efforts to improve transaction conversion ratio for e-commerce application by tracking demographics, analyzing web usage statistics, usability studies, and following emerging technologies
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Blended an internal proprietary e-commerce store technology into an easy 5-step consumer store building wizard. Instrumental in establishing the systems site administration and the shopping experience. Work ranged from creating graphics to content/code updating across the network of stores
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Managed the GUI integration for many large e-commerce clients, including Cox Communications, 20th Century Fox, IWon.com, Half.com, Babycenter, FEMSA, wbur.org
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Frontier GlobalCenter
Lead Artist
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7/1997 - 8/1998 |
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Complete site design from sketching, conceptualization, image creation, HTML construction, and implementation of JavaScript, Macromedia Flash, animations, audio, video and interactive media
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Client contact and interaction from initial meetings to project completion
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Developed wire frames and information architecture for the navigational structure and functional elements of websites
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Co-developed scope of projects and produced prototypes for client acquisition
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Clients: Harlem Globetrotters, House Of Imports Mercedes Benz, Gene Evans Ford, Majerles Sports Grill, Free Arts of Arizona, The Junior League of Phoenix
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Joel Meine Creative
Founder, Print and Web Development
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8/1994 - current |
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Graphic design, print and digital communications, corporate identity and collateral, game development and GUI conceptualization, design and usability analysis and large scale photo restoration projects
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Manages all aspects of client projects including; pre-sales, proposal development, project management, all creative applications from prototyping to final production graphics, HTML development and post project maintenance
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Web site and logo style guide development and Macromedia Flash based web sites and presentations
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Clients: Intel Corporation, Dice.com, Frethot, Arizona Hi-Fi, Halo Precision Piercing, gamefools.com, Raptor Robotics, Santas Secret, Cyberdyne Interactive
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An online portfolio of work is available at http://www.joelmeine.com.
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