Creativity + Quality + Craft

Experience Leader, Principal Designer, & Product Strategist

I’m a creative leader with 30+ years of experience shaping intelligent systems through experience design grounded in craft, artistic vision, and technical strategy.

My roots are in fine art and interface design—evolving into leadership roles across UI, UX, and CX in complex environments, from early-stage startups to real-time autonomous AgTech systems.

Tools change—my focus doesn’t: make complex things feel simple, and smart systems feel human.

Craft-led. Experience-driven. Code-aware. Always designing for clarity.

UI, UX, CX + CV, ML, GenAI

I have had the opportunity to work with a variety of great brands in multiple markets. Here are a few of them.